Sam Concepcion

Sam Concepcion continues to have a strong relationship with the Viva family as he celebrates his fifth year with Viva Artists Agency with a contract renewal.

The multitalented Diwata hitmaker started out his journey with Viva back in 2017. He was part of Miss Granny, starred by Sarah Geronimo, in 2018. But his acting chops as a leading man was really seen in the dance musical movie, Indak (2019) where he starred alongside Nadine Lustre.

Sam was also able to hold a concert at the Smart Araneta Coliseum in 2019. The Cr3w, produced by Viva Live, showcased both his singing and dancing skills alongside Billy Crawford and James Reid.

Sam also bagged the lead role in Trumpets’ longest running musical, Joseph the Dreamer, back in 2020. Although the run was abruptly stopped due to the pandemic, theater goers enjoyed its return in July 2022.

Recently, Sam was also recognized as the Male Pop Artist of the Year and Male R&B Artist of the Year at the 13th PMPC Star Awards for Music. His hit single Diwata also bagged the Best Pop Recording and Favorite Song awards from the 35th Awit Awards, proving that Sam is one of the most-beloved male artist of his generation.

Sam’s renewal with Viva Artists Agency covers both his co-management, alongside The Stages Group, and movie deals with Viva. So make sure to watch out for his upcoming projects.

For more details, and upcoming announcements, check out Viva Artists Agency on the following social media platforms:
Viva Artists Agency:

Source: Manila Bulletin (